Google has just published an official guide that has definitely provided a firm ground for SEO enthusiasts to confidently refer some aspects of search engine optimization applicable to the Google search engine.
No one really knows how Google works except themselves, so it is obviously best to hear from Google itself what it likes and dislikes than from other sources around the web.
As you would know, there are already tons of information about search engine optimization on the web, as quoted from their blog:
“so much that it can be intimidating for newer webmasters or those unfamiliar with the topic”.
At first, Google put it all together so that it would help their internal teams. So they say in their blog. But then they thought:
“It’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines”.
And so came their guide published. How thoughtful of Google.
Although the information in this guide can probably be considered nothing new to some, however it is an official guide from Google.
It highlights common areas that webmasters might consider optimizing. It also lists some best practices that even teams within Google themselves and external webmasters alike can follow that could improve their sites’ crawlability and indexing.
If you haven’t gotten into SEO before and are considering to do some SEO yourself or if you are planning to hire SEO consultants or even if you are just trying to get an understanding about the topic, this guide will help you get a clear description of what Google expects from a website. It should provide you with a good starting ground.
Go ahead and have a look at the Google’s SEO Starter Guide .